Led a Discovery and Delivery phase to develop an intuitive self-service kiosk. Conducting contextual interviews with in-store participants, I gathered over 300 minutes of insights, identifying four key user needs that guided the kiosk interface design. This user-centered approach resulted in a seamless design that enhances the in-store ordering experience, meeting brand standards and offering a notable user experience for Delosi, the largest franchisee in Peru, Bolivia, and Ecuador, operates over seven brands, including KFC, Burger King, and Pizza Hut.

This case study reveals how a 2x increase in average ticket spending is achieved by focusing on the importance of designing for a specific target audience—and not using an off-the-shelf solution.