My design principles stand out through simplicity, empathetic problem-solving, continuous learning, and artistic exploration, enabling me to craft seamless experiences, collaborate effectively, and inspire innovation.

Experience

Senior Product Designer

Delosi S.A 2023 | Present

Lima, Perú

• Leading product design efforts for Delosi, Peru’s biggest franchisee, with 8 brands including Starbucks, KFC, Burger King, Pizza Hut, Chilis and Pinkberry, with presence in Peru, Bolivia and Ecuador.

• Managed end-to-end product design for Pidelo, Delosi’s first customer facing digital product, within a 6-month timeline. Overseeing user research, ideation, prototyping, and iteration to align with market needs and user expectations.

• Directing digital kiosk design for 3 major brands, from discovery research to development, testing and implementation. Using systems design to craft, service experience and UI Design.

• Mentored junior designers through regular peer review and ideation sessions, targeted skill-building exercises, contributing to a 25% increase in team productivity.

• Championing the significance of user-centered design within the organization digital transformation journey.

Senior UX Designer

Zumba Fitness, LLC | 2022 - 2023

Miami, FL, USA

  • Managed migration, upkeep and transition of Zumba’s Design System into Figma and Storybook.

  • Led design for mobile apps: ZIN Play and ClassBuzz.

  • Led design efforts to increase conversion numbers for instructor training sales.

UX Designer

Scotiabank Perú | 2020-2022

Lima, Perú

  • Led core initiatives for Peru’s third largest bank app and web, with over 2M MAUs.

  • Conducted discovery processes to improve site’s Information Architecture, leading to an increase of +3% in customer satisfaction and NPS.

  • Responsible for User Research, IA, Interaction and UI Design across mobile and web products.

UX Designer for Scotiabank Peru

Glass Design Lab | 2019-2020

Lima, Perú

  • Worked as a contractor for Scotiabank’s Digital Factory

  • In charge of experience design for Plin , Peru’s first multi-bank P2P payment solution with over 9M MAUs. Allowing users to send and receive money using their phone number.

  • Worked closely with PMs and engineering team on an Agile environment.

Austin Center for Design

Professional Program | 2023

Austin, TX

Education

  • Interaction Design & Social Entrepreneurship

  • Rigorous One-Year Immersive program, 480+ class hours.

  • Developed a comprehensive understanding of design methodologies, user-centered research, and design thinking principles through hands-on projects and coursework.

  • Gained proficiency in creating innovative solutions that address complex social challenges by blending design principles with entrepreneurial strategies.

Colectivo23

Certificate | 2021

Lima, Peru

  • Design Research & Creative Insights

University of California, Berkeley Ext.

Professional Program | 2020

Remote

  • Intro to UX Design - Human Interaction Design

Area 51 Training Center

Diploma | 2017

Lima, Peru

  • Diploma in Digital Products Design